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Text File  |  1992-09-02  |  475b  |  13 lines
  1. A form of advertising in sports, music, and
  2. the arts . Sponsorship became an major source
  3. of finance for sport in the 1970s, and takes
  4. several forms. Many companies sponsor
  5. sporting events, while others give money to
  6. individuals who wear the company's logo or
  7. motifs while performing. Rock tours are also
  8. commonly sponsored by advertisers, although
  9. some performers refuse in principle to
  10. endorse a product in this way. Art
  11. exhibitions are often sponsored by large
  12. companies.
  13.